Maleà44,

Femaleà56%  

2. Employment Status:

Employed full-timeà60%

Employed part-timeà12%

Student ->15%

Disabledà2%

Unemployed ->11%

$25,000 and underà25%

$25,000-$35,000à13%

$50,000-$75,000à14%

Over $75,000à17%  

4. Demographic Breakout:

Person 18-24à41%

Person 25-34à15%

Person 35-44à18%

Person 45-54à14%

Person 55-64à11% 

(Source: Broward/Miami-Dade county community profilehttp://ci.ftlaud.fl.us/cra/demographics/county.htm)

 The Audience 

   The 2001 Census estimates that over 3,000,000 citizens of the U.S were born in the Caribbean. Over 2,000,000 of those identify themselves as “West Indian/Caribbean” in the U.S. In Florida, there are over 500,000 people from Haiti who are active consumers in the market. The Haitian consumer contributed over $2.5 Billion to Florida’s economy in the upcoming year. Over $850 Million have been wired transferred to Haiti in the early 2000s, from South Florida. To reach this untapped market effectively and efficiently requires advertising on THE BACKYARD SHOW. The show’s language versatility from English to French to Creole is the most effective medium to brand loyalty in the Haitian/French Caribbean consumers’ community. Products and services can be marketed to the consumer in English, French and Creole, branding the immigrant community that we are targeting. Unlike the other black individuals, Haitians immigrants mirror Hispanic immigrants by maintaining their cultural identity and native languages as a means of commerce and social expression. 

   With the new generation of high school and college graduates of Haitian ancestry, it is also important to understand the key role of the English language in advertisement as a more global approach to the Haitian community. The emergence of second generation of Caribbean graduates in licensing numbers; Haitians have recently made a significant inroad in the political arena of South Florida. The diligence of Sponsors/Advertisers to target the Caribbean Community can be quite rewarding since the Haitian Consumers’ purchasing and economic power is forecasted to be over $10 Billion.   

Segments 

THE BACKYARD SHOW is tapped weekly and showcases the following segments: -Health and beauty -Fashion-Dining-Nightlife-Sports-Fitness-Tourism-Music-Art-Literature -And so much more…  Invited guests will inform the public on their expertise in these subjects and participate in the topic of the week with fellow experts. THE BACKYARD SHOW airs every Saturday morning from 10:30AM-11:00AM through Comcast Cable Systems in the following coverage areas: North Dade (channel 19), North Broward (channel 76), and South Broward (channel 19), reaching over 450,000 households at large.  

Press and Articles

Read the Miami Herald article on the Backyard Show "Haitian culture has a new voice". http://www.pikliz.com/absolutenm/templates/testtemplate.asp?articleid=4913&zoneid=5